Influence: Science and Practice (Audio CD)
by Robert B. Cialdini (Author)
This is the audio CD version of Influence: Science and Practice 5th Edition for entrepreneurs, some for marketers, some for salespeople, and some for programmers.
Combines evidence from experimental work with the techniques and strategies Robert B. Cialdini gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.”
Robert B. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.