Hug Your Customers: STILL The Proven Way to Personalize Sales and Achieve Astounding Results (Audio CD)
by Jack Mitchell (Author)
Jack Mitchell, CEO of Mitchells/Richards and author of Hug Your Customers, shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today’s challenging retail marketplace.
Hug Your Customers is an energizing blueprint for customer and employee retention, increased per capital spending, and groundbreaking success. It’s the best way to keep customers coming back. You will have to determine what it takes to “HUG” a customer within your environment.
Jack Mitchell understands that customers wanted five things more than they wanted a great location or enormous inventory: Here we are:-
1. A friendly greeting
2. Personal interest
3. A business that makes them feel special
4. A ‘no problem’ attitude
5. Forward thinking
Mitchell is a big fan of profiling customers to provide more personal service. Highly Recommend.