People Buy You: The Real Secret to what Matters Most in Business
by Jeb Blount (Author)
In People Buy You, Jeb Blount teaches you that successful sales are built around a solid knowledge of people — how they are motivated to buy and how they can respond positively to the right approach. He provides a commonsense system that will help you:
1. Build your personal brand
2. Anchor your business relationships and create loyal customers
3. Makes instant emotional connections
This “People Buy You” book pushes the typical focus on mechanics and processes found in so many of today’s sales and business books in 21st century business.